AI-generated content is becoming part of everyday corporate marketing, but with that comes new risks around accuracy, sameness and brand credibility. We look at where AI slop becomes a real problem, and how businesses can use AI more effectively without losing the human judgement that protects the brand.
One of the most common frustrations we hear from prospective clients is that their marketing isn't delivering the results they expected. They've...
One of the most common mistakes I see businesses make is treating the website as a digital brochure. It sits there. It looks respectable. It says...
Over the past few years, business has accelerated at an extraordinary pace. More platforms, more content, more automation, more tools promising...
Every few months, a new tool appears and the same headline follows. “This will replace designers.” “This changes everything.” “This is the end of...
At Brandesign, we’ve seen it happen too often. A strong brand starts to feel off. Not broken, just not exciting anymore.
One of the roles I value most at Brandesign is the responsibility for exploring emerging technologies. Tacking these on and translating them into...
Goal Fix your Google listing so more locals will find you on Search and Maps. 1. Fill in every basic detail (properly) Add/confirm your business...
At Brandesign, we believe smart marketing isn’t just creative - it’s compliant. With South Africa’s updated direct marketing regulations rolling...
This question above is one we are asked on a regular basis. While it is true that your average post reaches 1.6% of followers on Facebook and 3.5%...