Barry heads Brandesign’s DevOps and technical arm. He couples formal design foundations with 15+ years of hands‑on experience in building high‑performance, conversion‑led websites and campaign tooling.
Barry authors some The Brief’s most‑read tech columns, including “AI Overviews Are Changing Google Search. What It Means for Your Business” (May 2025), where he unpacks Google’s shift to answer‑engine results and sets out practical mitigation steps for site owners. His remit covers full‑stack development, analytics implementation and roll‑out of Project A.U.T.H.O.R’s schema‑driven author pages.
Known for turning complex code into commercial results, Barry ensures Brandesign’s creative ideas are executed with rock‑solid reliability and measurable impact.
AI-generated content is becoming part of everyday corporate marketing, but with that comes new risks around accuracy, sameness and brand credibility. We look at where AI slop becomes a real problem, and how businesses can use AI more effectively without losing the human judgement that protects the brand.
Every few months, a new tool appears and the same headline follows. “This will replace designers.” “This changes everything.” “This is the end of creative work.” We have heard it before. In the same way that owning a great camera does not make you a great...
Goal Fix your Google listing so more locals will find you on Search and Maps. 1. Fill in every basic detail (properly) Add/confirm your business name, address, phone, website, hours and a short description. Complete, accurate profiles are more likely to show for local...
Google’s AI Overviews are reshaping search. Learn how to protect and boost your website traffic.
Understand the key differences between web design and development to build better, smarter websites.