At Brandesign, we believe smart marketing isn’t just creative – it’s compliant. With South Africa’s updated direct marketing regulations rolling out, brands need to rethink how they connect with customers while staying on the right side of the law. Here’s what you need to know.

1. What You Cannot Do Anymore
   • No more ignoring consent:
     You can no longer send marketing emails, SMSs, or calls without prior consent. Only one approach to non‑customers is allowed, and only to ask for permission.
   • No more crossing category lines:
     You’re only allowed to market products or services related to what the customer already buys.
   • No more bypassing the opt‑out system:
     You must cleanse your marketing lists against the national opt‑out registry.
   • No more unregistered activity:
     You must register annually with the National Consumer Commission.

Here’s the official registration link: https://eservice.thencc.org.za

2. What You Can (and Should) Still Do
   • Engage your existing customers (with opt‑outs).
   • Build lists through ethical, permission‑based methods.
   • Use non‑electronic channels wisely.
   • Show customers you respect their privacy.
3. How to Keep Your Brand Strong (and Compliant)
   • Audit your marketing practices.
   • Update your consent mechanisms.
   • Register annually.
   • Clean your databases regularly.
   • Educate your teams.

Let Brandesign Help You Lead
This shift is an opportunity. Done right, it positions your brand as transparent, responsible, and customer-first. If you want expert guidance on aligning your marketing to the new rules without losing impact, we’re here for you.

Let’s chat about your strategy today. Connect with us.