One of the age-old sayings is that “Perception is reality” and while many brands would like to think that they are immune to this, they are not. Consumer perception of your brand carries infinitely more value than any marketing effort your can conjure up.
It’s Fun! Contrary to popular belief the agency world is not all about fast cars, jaunts to exotic photo-shoot locations and endless parties, it is about another kind of fun altogether. Our fun is the blending of strategic creativity, technology and passion to deliver great campaigns. Our rush emanates from seeing projects developed and executed…
One of the lost arts in marketing is communicating the essence of your business in a way that not only summarises it, but also ensures that you are able to convey what it is that you do. One of the most effective tools to achieve this is the humble corporate profile – a critical piece in any marketing toolkit.
Every brand has a message – one that their customers, employees and suppliers understand and live by, right? Or do they simply have a desire, locked away in a drawer somewhere?
I believe this will be one of the biggest trends to shape the marketing landscape in 2014…
We, as marketers, are going to have to become acutely aware of the financial issues that will face our customers. Our brand messaging and product mix will need to be accordingly shaped in order to deal with this.
“Strategy” is a word bandied around by businesses on a daily basis. Fundamentally, it’s become a simple term, part of the “business jargon brigade”. The nuances of great strategy are lost to many, cheapened by the short course mentality of “this is easy”. After all, who knows my business better than I do? The truth…
Marketing relies on businesses that have stories to tell – about products or services that they’re passionate about. It relies on great strategy development, excellent creative deployment of the message and a budget to achieve this.
I often hear people talking about the virtues of “big data” and what this will do from a Customer Relationship Management (CRM) point of view. While I agree that the opportunity to dig deeper into your customer’s habits will be greatly enhanced, I fundamentally disagree with the idea that CRM is just about the data.
Legacy FS recently launched their Legacy FS publication. They chose a custom published solution as an effective means of communicating with their client base. As leaders in the field of Fiduciary Services, it made sense to them to launch a publication befitting this status. Below is a selection of spreads from the first issue.