One of the lost arts in marketing is communicating the essence of your business in a way that not only summarises it, but also ensures that you are able to convey what it is that you do. One of the most effective tools to achieve this is the humble corporate profile – a critical piece in any marketing toolkit.
Many have abandoned the corporate profile altogether. Reasons offered include, “paper wastage”, or “nobody reads them” or “we already have one on our website” or “people just throw them away”.
The truth is that a well constructed corporate profile is an essential tool that will land you business. If properly created and delivered in a way that best encourages its consumption, this printed document will be a business generator.
Taking the time to represent your business via a corporate profile forces you to critically evaluate your message. Most people don’t like to be inundated with too much copy, which means that you only have to convey the most essential information and your message is therefore potentially more effective.
So our challenge for you is to take some time to think about your corporate profile and to develop a document that will ensure that your business leaves a lasting impact long after you’ve left the room. You may be surprised just how long it lasts!